Main Responsibilities
• Preparation of education materials or training of trainers on best practices about content creation, marketing, brand management and story telling for businesses.
• Knowledge sharing and capacity building of the 15 MSMEs on how to design and manage a brand including brand growth and awareness based on business sector.
• Knowledge sharing and capacity building of the 15 MSMEs on content creation, storytelling, and marketing including digital marketing based on business sector.
• Build capacities of four (4) Fair and Square staff to implement more inclusive and innovative initiatives on storytelling, content creation, brand management and marketing.
Qualifications
- Undergraduate University Degree (or equivalent) in Marketing, Brand management, Business management or related fields
- Knowledge on brand creation, content creation, marketing and storytelling
- Ability to facilitate capacity building activities
- Strong interest in women’s rights issues;
- Effective organizational and problem-solving skills;
- Excellent interpersonal skills / ability to work in a multicultural and mixed environment with sensitivity and respect for diversity;
- Capacity to take initiative and work autonomously
Project description and context:
Crossroads International will engage Canadians, Canadian stakeholders, Crossroads staff and volunteers, local partner organizations and women and men in sub-Saharan Africa to become Gender Equality Champions both in Canada and overseas.
The Volunteer Cooperation Program (VCP) aims to reduce gender inequalities and alleviate poverty by addressing gender-based violence, inequalities in access to resources and economic opportunities, and barriers in exercising strategic forms of choice, voice, and influence.
Description of the partner
Fair and Square works with MSMEs in the handmade, food and cosmetics sectors and they require capacitation on managing their brands, specifically content creation, marketing and storytelling. These skills would allow them to elevate their business and expand their reach as buyers love to know the brand’s story and this is achieved through appropriate content creation and storytelling.
We currently capacitate and mentor MSMEs on very basic marketing and story telling , however we do not possess the skills to capacitate MSMEs on in depth brand management, marketing and storytelling in order to elevate their business. There is a need for capacitation within Fair and Square as well in order to further capacitate future MSMEs we work with in brand management and story telling.
The MSMEs require guidance on how to appropriately market their brands not only through the well-known marketing methods but also incorporating innovative methods and how to tell their brand’s story even in a physical/virtual conversation/meeting. The MSMEs require strategies and methods on how to appropriately story tell and market their brands to potential customers and clients.
Description the volunteer mandate
The Brand Management and Marketing advisor will be working with the Operations Manager Jeanine Bello and Julie Nixon the program Director to virtually create educational material on brand management, marketing and story telling for MSMEs we work with, while mentoring and training them as well as Fair and Square staff on marketing, story telling and brand management. The Fair and Square team will learn immensely from this volunteer, especially in regard to marketing and story telling in order to capacitate MSMEs on the topics.
Eligibility criteria
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- Be a Canadian Citizen or permanent resident of Canada.
- Willing to conduct fundraising and public engagement activities before, during and after the placement
- Share the commitment of preventing and addressing sexual misconduct
- In good physical and mental health (medical examination required)
- The volunteer needs to bring their own computer.
- The volunteer must be available to attend an online pre-departure training.
Personalized support before, during and after the mandate provided by an experienced and welcoming team. The Crossroads’ experience includes the following:
- Daily living allowance (depending of the country of assignment)
- Plane ticket and local transport
- Pre-assignment online training.
Crossroads International is committed to addressing gender-based violence by supporting the innovative work our partner organizations in ending violence against women and girls.
APPLICATION
To apply for this position, we kindly ask that you fill out Crossroads’ online application form.
Please contact our volunteer mobilization team if you have any question: volunteer@cintl.org
We thank all applicants but only those selected for interviews will be contacted.
